DIGISAFE
Content
management
DigiSafe supplies an range of services enabling
its clients to control and capitalise on their biggest asset
- content.
Content, including
all forms of moving image and still footage, has become an increasingly
valuable property due to the expanding technological arena in
which it can be shown.
Clients rarely
have the capability to track what videotapes (or CDRs or DVDs
etc) that they have or where they are and, most importantly,
the exact content on those tapes. Digi Safe will solve these
problems by offering four levels of service:
· Library
· Logging and tracking
· Content delivery
· Digital archiving
· Duplication, encoding and replication
As well as providing
a service to clients, DigisSafe will also provide a source of content
for adserve.
Chase already provides this service to
The Historic Royal Palaces (Tower of London and Hampton Court
Palace) and others.
".. the
agency's main criteria for picking a (production house) is that
it has the storage capability to manage … assets. "If
you need to use a shot from a previous commercial …. It
helps if it happens to have been done in the next-door suite""
Lucy Thomas, Grey Worldwide London advertising agency (Televisual,
November 2002)
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